Build engagement

Crisis Rebrand (failing-brand turnaround)

90-day rebuild for a brand that's stalled, failing, or needs a clean reset.

What it is

90-day intensive engagement to rebuild a brand that is stalled (no growth in 12+ months), failing (declining revenue + churn), or needs a clean reset (post-acquisition, post-departure of original founder, post-pivot). Includes positioning reset, full content + site overhaul, agent-stack deployment, lead-funnel rebuild, customer-success automation. Followed by ongoing operating retainer.

What you get

• Diagnostic week 1: deep audit of why current state is failing
• New positioning document + brand voice (weeks 2–3)
• Full site rebuild on modern stack (weeks 3–6)
• Agent stack deployment (weeks 5–8)
• Content + lead funnel relaunch (weeks 7–10)
• Customer-success rebuild + churn-recovery (weeks 9–12)
• Ongoing operating retainer post-engagement

Pricing

From $50,000 build phase + ongoing operating retainer from $7,500/mo. 1–2 crisis rebrands per year (more capital-intensive than standard builds).

Fit profile

Capital partner who acquired a stalled brand and needs a turnaround thesis. Founders 24+ months in with no traction. Post-pivot brands needing a clean restart.

Not for

Brands that need product-market-fit work first (we do not do product strategy — only marketing + operations). Brands with brand-equity issues that require legal action (use a PR crisis firm).

Common questions

What's your success rate on crisis rebrands?

Across our portfolio of 4 crisis rebrands to date, 3 returned to growth within 6 months of engagement end and 1 was sold/wound down at our recommendation. We tell you when winding down is the honest answer.

Will you take equity in lieu of cash?

Sometimes — we'll consider equity (typically 5–15% advisor shares) for cash-constrained turnarounds where we believe in the underlying asset. Discussed case-by-case.